Social Media Management for Hospitality Brands
We grow Instagram accounts and create content that fits your brand, for boutique hotels, hostels, villas and travel brands across Bali, Australia and Southeast Asia. More visibility, more bookings, more direct revenue.
What We Do
We don't try to be an everything agency. We focus on two things for hospitality brands: growing your Instagram and creating content that fits your place.
Full account management, content production and growth strategy, built for hospitality brands that want to turn followers into bookings, not just vanity metrics. Posts, Reels, Stories, captions, hashtags, community engagement, all handled.
Reels, photos and short-form video for travel and hospitality audiences. From concept and filming direction to editing and captions, made to fit your place and the platforms guests actually use.
, Add-On Services ,
A dedicated shoot day at your property — photos and video captured on location, enough to fuel your feed for weeks.
Monthly content plans, hooks, and storytelling tailored to your destination.
Turn happy guests into UGC, reviews, and repeat visibility.
Why PackPlanGo Studio
Most hospitality marketing feels outdated, generic or overproduced. We create work that feels modern, emotional and native to the platforms travelers actually use.
We understand what makes people stop scrolling because we create travel content ourselves.
Everything is built specifically for hotels, hostels, villas and modern hospitality brands.
AI-supported workflows allow us to move faster and stay trend-aware without losing quality.
About
I'm Jacky West, content creator, online marketing manager and currently based between Australia and Southeast Asia.
I know what makes travelers stop scrolling because I am one. I understand the modern travel aesthetic, the type of content people actually engage with and what makes a place feel desirable online.
Pack Plan Go · Studio was created to help hospitality brands bridge the gap between how special they are in real life and how they come across online.
How It Works
A relaxed 30-minute phone call. We find out about your property, your goals, and whether we're a good fit. No pitch, no pressure.
After the call, we build an individual plan tailored specifically to your property and your goals: content strategy, the right package and clear pricing. You receive it within 48 hours.
Once you're on board, we take care of the rest. You focus on running your property. We handle content, strategy, community and results.
Pricing
Three clear levels of management. Start light with Instagram, hand over your full Instagram presence, or go all-in across Instagram, Facebook and email. Transparent monthly pricing.
The numbers work out. One additional direct booking per week, at a conservative nightly rate of A$120, generates around A$2,000 in monthly revenue. Your investment pays for itself before checkout.
Light Instagram management
A light, fully-managed start.
Full Instagram management
Your whole Instagram, handled for you.
Instagram + Facebook + Email
Every channel covered.
Meta Ads management is launching soon — ask to be first in line.
FAQ
Most properties see measurable growth in reach and engagement within the first 30 days. Meaningful follower growth and direct booking attribution typically takes 60 to 90 days. This is organic growth, not an overnight switch. We report results every month so you always know exactly where things stand.
Access to your existing Instagram account and a short onboarding call so we understand your property, brand and tone. If you have existing photos or videos, great. If not, we work with what we source or guide you to create. Most clients spend less than 2 hours per month on their end after onboarding.
All content goes through an approval round before it's posted. You always have final sign-off. If something doesn't feel right, we revise it. The first month is also about finding your property's visual language together, so feedback isn't just welcome, it's part of the process.
We work on a 6-month basis because real growth takes time. That said, we offer a 30-day satisfaction guarantee: if after the first month you feel the direction isn't right, you can exit without penalty. No questions asked. Beyond that, the commitment holds, which means you're protected from rate increases and we're fully invested in your results.
Most agencies manage dozens of clients across different industries. We work exclusively with hospitality brands: hotels, hostels and villas. And we're travelers ourselves. We understand what makes someone book a stay, because we've been that person. That difference shows in the content.
Our current focus is on Australian properties. International enquiries are welcome and assessed case by case. Book a call and we'll work out whether it's the right fit.
Pilot Partner Program
We're opening three spots for properties we genuinely believe in. Properties with a story worth telling. Partners get direct access, priority attention and locked-in rates that don't change as we grow.
Priority pricing locked in for your first 12 months, regardless of how our rates develop as we grow. Your commitment is rewarded.
Work directly with Jacky. No account managers, no handoffs. WhatsApp response within hours, real conversations, fast turnarounds.
Permanent feature in our launch portfolio and case studies. As PackPlanGo Studio grows, your brand stays front-and-center as one of our first.
We're selective about who we take on. We want properties we genuinely believe in. Properties worth putting our name next to. If that sounds like yours, let's talk.
Let's Talk
Whether you're building a boutique hotel, hostel, villa or travel brand, let's create something travelers actually remember.